Life time Opportunity to entrepreneurs & corporates
This is also an unique opportunity to established consumer electrical / electronics firms to transform their brand as most recognized households brand which is yet dominated by FMCG brands becoz of their high market parlance & domestic penetration capabilities & characteristics.
Approx 100 Cr Incandescent bulbs in domestic market will be replaced within few years,2 billion electric sockets will lighten by LED, approx 2 million electrical shops & 10 million FMCG shops have opportunity to serve market.
led Market will remain Highly volatile and dynamics will be ever changing in terms of pricing,Margins & competition & offerings.
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This is because of hybrid nature of led lighting products based on consumer behavior.The entire led lighting business ecosystem will be hybrid & complex on micro level and understanding this will be winning the game.
Those who will treats it as electrical goods will run on same business pattern as per electrical / lighting Industry. Some of us may treat it as fmcg product hence strategies will based on fmcg industry norms.
Above both conditions will not be alone helpful to achieve the corporate goals. Reason behind this as stated above Led Lighting Industry carries hybrid & complex nature of different industry,hence extra care & expertise is required when developing strategies.
Due to its certain feature Led Lighting carries few of FMCG industry characteristic,while in some cases it resembles with consumer durables /IT industry.
As per basic product need,distribution & marketing & other strategic norms,Led Lighting industry dynamics will be like fmcg industry becoz it will be required by every households and mass distribution system,marketing,promotions will be required,while on manufacturing & sourcing parts,it’s resembling with IT/ durables industry where prices will lower on regular basis,technological up gradation will be also on regular basis hence old models will be replaced by new one in frequent way as in mobile handset industry.
This is the reason because of it’s hybrid & complex nature of led lighting products,players are coming from different industries i.e from core lighting industries (Philips,Osram,Surya etc) ,From Fmcg Industries (Eveready,Wipro etc) & Also from other/new sectors players like syska basically from Mobile. Reason for introduction from varied industries is that every Industry feels that it is product of their industry and they can excel in led lighting Filed because some of characteristic of led lighting products resembles from different industries.
Hence organization have to develop ability & quality to execute their plan of both industries i.e. fmcg & Durable or IT,Mobile etc failing which may result in failure.
The competition will be more complex due to varied nature of competitors i.e. market players will be form different Industry & with different expertise & nature . i.e players will be from traditional lighting industry like Philips,Osram etc having technological edge or may be entrants from FMCG sectors (i.e. Eveready) having wide distribution network across India as their major usp (Eveready has 3.2 Million Shop penetration while Biggest Lighting firm Philips has only 1 Millions shop penetration) or strong new Local niche players offering low prices. All these situation will emerge a complex competitive market where all market players from different field having different nature,expertise and with their own USP & SPECIALTY.
Any thing may be possible in such type of unstable business environment. Any big MNC’s may get out from industry or any Small New & Niche player may emerge as Industry leader.It,s a business situation like driving in fog where nothing is very much clear & visibility is very limited for decision making.
That’s why we called this Industry as a very special in terms of micro dynamics & predicting it’s movement is difficult to Led Manufacturers. Here, The Consultants Plays a major role by assisting manufacturers to manage their market risk by our unique microstrategic consultancy services.
In this situation,leading market is a difficult task. Our micro strategic consultancy helps your organization to make it’s foundation strong develops ever performing LED Lighting business system in ever changing highly volatile business ecosystem.
From conceptualization to strategic business modelling to market entry / launching to establishment strategies to Growth phase of your products life cycle, we manages every phases of CDP ( Consumer diffusion process) effectively to establish your brand in market.
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