DURABLES

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CONSUMER DURABLES & Consumer electronics Industry. One of most volatile and changing by nature. Technological innovations shifts market dynamics frequently.Growth is  proportionate to growth per capita income of consumer. And Per capita income in India is expected to expand at a CAGR of 5.4 per cent during 2010-2019.

Consumer durables market is expected to double at 14.8 per cent CAGR to US$ 12.5 billion in FY15 from US$ 6.3 billion in FY10.

The Main characteristics of consumer durable market is continuous up-gradation of technology hence one product get outdated soon.Also international environment makes a deep impact on consumer durable market dynamics. Because manufacturing is at different country and market is in different country,technology innovation is in different country while marketing innovation is in different country.

All these factors makes dynamics of consumer durable industry very fast & and rapidly changing where brand preference changes,market dominance may be changed,scale of economics may change,prices may fall or rise very fast depending on demand and supply norms.

Managing such an complex situation is typical. Perhaps it is only filed where example of contingency management may be observed frequently.

Consumer durable industry consist all households products,IT hardware,peripheral,consumer electronics,shoes,mobile handset etc.

Every vertical has its own market dynamics and consumer class. Such a narrow market and consumer segmentation is never available in other industry.

India is expected to become the fifth largest consumer durables market in the world by 2025. The consumer electronics market is expected to increase to US$ 400 billion by 2020. The production is expected to reach US$ 104 billion by 2016.

The sector is expected to double at 14.7 per cent compound annual growth rate (CAGR) to US$ 12.5 billion in FY15 from US$ 6.3 billion in FY10. Urban markets account for the major share (65 per cent) of total revenues in the consumer durables sector in the country. Demand in urban markets is expected to increase for non-essential products such as LED TVs, laptops, split ACs and, beauty and wellness products. In rural markets, durables like refrigerators as well as consumer electronic goods are likely to witness growing demand in the coming years as the government plans to invest significantly in rural electrification.

The Government of India has increased liberalisation which has favoured foreign direct investments (FDI). Also, policies such as National Electronics Mission and digitisation of television and setting up of Electronic Hardware Technology Parks (EHTPs) is expected to boost the growth of this sector.

The consumer durables market is anticipated to expand at a CAGR of 14.8 per cent to US$ 12.5 billion in FY15. Also, the demand from rural and semi-urban areas is projected to expand at a CAGR of 25 per cent to US$ 6.4 billion in FY15, with rural and semi-urban markets likely contributing majorly to consumer durables sales.

We at The Consultants are always keen to guide your organization for future growth and also to save from all contingencies due to volatile market nature.Our expert Carries hands on strategic experience from leading fortune 500 durable companies like Sony India, Xerox, Brad-ma etc.Their Sharp Consultancy acumen and past experience transform your organization into a fast growing organization on all business verticals.

A never matching strategic Business services for consumer durable , IT, & electronics firms @ The Consultants

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